Do you know the laws about telemarketing?
Do you know the laws about telemarketing?
Here's a crash course:
Telemarketing Laws Summary
Telemarketing laws can be complicated.
Some of the laws and rules overlap and even conflict. Here is a brief
summary:
Federal Trade Commission (FTC) Telemarketing
Sales Rule - This set of rules deals primarily with fraud and deception.
Some important points are:
Can include inbound as well as outbound
calls. For example, a mailing that includes a number to call.
No "private right of action" in most cases.
This means an individual usually cannot take legal action and must get the FTC
or state attorney general to pursue the complaint.
FTC cannot regulate phone companies but they
can, and have, worked with the FTC to take action against phone companies.
Congress enacted a law to give the FTC
authority to create rules. FTC may then enforce the rules but they can
also be challenged in court.
Federal Communications Commission Telephone
Consumer Protection Act (TCPA) of 1991 - This set of rules deals primarily with
"technical aspects" of making telephone solicitations.
Only covers outbound calls.
"Private Right of Action" allows consumers to
sue, under many circumstances, in small claims court for up to $1,500 per
violation.
Telephone solicitors must maintain a
do-not-call list
Each call can contain several violations
Unsolicited advertising faxes banned
Unsolicited prerecorded advertisement calls
banned
Live calls must provide the name of the
caller and the identity and phone number or address of the company being
represented by the call
Telemarketer must have a written do-not-call
policy "available upon demand."
Telemarketers must be trained in using and
maintaining the do-not-call list
Most telemarketing calls violate one or more
of the TCPA rules
Consumer.net's founder collected over $50,000
in damages from telemarketers who broke these rules
State Laws - State laws vary greatly and
change all the time. Virginia even put unsolicited prerecorded
telemarketing calls into the criminal law category. Some state laws have
such a long list of exemptions that make them of little vales. Many states
then began enacting their own do-not-call lists which eventually led to the
national registry.
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